Client: Yandex Go Agency: Magic Camp (in-house) Role: Art Director Team: Vasiliy Podtynnikov, Arthur Miroshnichenko, Sergey Dubovenko, Vanya Kazukov
Scooters is a kicksharing service integrated into the Yandex Go ecosystem. It enables quick, flexible urban mobility and short-distance trips within the city.
I led the scooter brand across two seasons, from 2022 to 2023. My role focused on maintaining brand consistency and overseeing all communications — from large-scale image campaigns to tactical special projects.
Over two seasons, the scooter brand evolved beyond product communication into a visible cultural layer of the city. The brand expanded into festivals, street branding, and advertising campaigns, while also shaping the launch and industrial design of Yandex’s own scooter. Its presence continued across in-app interfaces, physical products, urban space, and city-scale art interventions, including a three-meter-tall scooter installation.
