Client: Fasten Agency: Magic Camp (in-house) Role: Art Director
Team: Vasiliy Podtynnikov, Nastya Sibrenkova, Nikita Sapozhkov
Fasten is a new taxi service created in response to a city that has become increasingly expensive. It is built on the belief that taxi should be a basic urban service, not a privilege.
The brand speaks to urban commuters aged 25–35 and takes its inspiration directly from the city. Its rhythm, freedom, and visual language — from road markings to graffiti — shape the tone and character of the identity.
The identity is based on the simplest and most direct symbol — the taxi checker. Not because Fasten is about taxis, but because it is just a taxi: straightforward, honest, and functional.
In layouts, the checker evolves into a clear, modular grid system.
